Seahawks player Chris Maragos kisses the Vince Lombardi trophy after the Seahawks defeated the Broncos in the Super Bowl on Sunday, February 2, 2014 at MetLife Stadium in New Jersey.
Seahawks player Luke Willson kneels in the end zone during the second half of the Super Bowl on Sunday, February 2, 2014 at MetLife Stadium in New Jersey. The Seahawks dominated the Denver Broncos 43-8.
Photo By JOSHUA TRUJILLO/SEATTLEPI.COM
Superbowl MVP Malcolm Smith dunks the ball over the uprights as he scores a touchdown on a interception in the second quarter at Super Bowl XLVIII Sunday, Feb. 2, 2014, at MetLife Stadium in New Jersey. The pick six
Broncos player Knowshon Moreno tries to recover the ball in the end zone after it was snapped by the center and missed by Broncos quarterback Peyton Manning. The bobbled ball resulted in a safety and two points for the Seahawks only 12 seconds into the game. It was the earliest score in Super Bowl history and set the tone for the rest of the game.
Seattle's Marshawn Lynch dives into the first touchdown of Super Bowl XLVIII Sunday, Feb. 2, 2014, at MetLife Stadium in New Jersey.
Photo By JOSHUA TRUJILLO/SEATTLEPI.COM
Related StoriesJim "Mattress Mack" McIngvale knew he lost a $7 million bet from the first play from scrimmage of Super Bowl XLVIII on Sunday night when the Seattle Seahawks. the eventual champions, scored on a safety.
The attention-grabbing Houston furniture store owner had vowed "never to do another contest" after losing $685,000 on a promotion giving away free furniture to 100 customers who correctly guessed the winners of both the AFC and NFC championship games.
But he changed his mind and made a final bet with his customers at Gallery Furniture: If the slight underdogs Seahawks beat the Denver Broncos - as they handily did, 43-8 - the store would reimburse everyone who spent at least $6,000 in the two weeks before the Super Bowl and had the furniture delivered by 5 p.m. game day.
McIngvale lost, but still sounded cheerful Sunday night.
"It's great," he said. "It's the perfect outcome for our customers."
McIngvale said he did not take out any insurance to cover the bet. While it's his biggest loss of any contest, he prefers to consider it an investment.
"In the long term, we made a lot of happy customers," he said. "That's what it's all about: building customers for life."
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