Monday, March 16, 2015

NIKE X GYAKUSOU S

NIKE X GYAKUSOU S/S 2013 COLLECTION

Created to battle the summer heat in Brazil and worldwide, this collection combines designer Jun Takahashi’s functional avant-garde aesthetic with the latest Nike innovations.

Jun Takahashi’s, founder and head designer of Japan’s coveted clothing label Undercover, original desire was to create ideal running products for the marathon in Honolulu - in Jun's own words, "running in the summer is a battle against heat". Designed specifically to address the cooling requirements of summer runners in Brazil and worldwide, it employs unlined, breathable, and supremely lightweight materials, providing avid athletes with the ability to pursue their passion despite sweltering conditions. This season's focus on breathable and lightweight materials combine high performance design aesthetic and functionalities with an unparalleled attention to details.

GYAKUSOU's philosophy has always been to find the perfect balance between style and functionality, in the same way as the “soulful runner” focuses on both the contemplative and performance minded side of running.

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