Sony 4K Ultra Short Throw Projector priced at $50, 000, available only in NYC area (hands

Sony 4K Ultra Short Throw Projector priced at $50,000, available only in NYC area (hands-on)

September 4, 2014 3:11 PM PDT

Editors' note, September 4, 2014: This story updates a version published on January 8, 2014, with pricing, availability, and comparative analysis.

Back at CES in January, we were wowed by Sony's 4K Ultra Short Throw Projector. The product was essentially a projector mounted in a credenza, firing its massive 4K laser image (up to 147 inches) on the wall directly above it, rather than across the room -- the "short throw" in question.

Sony made no secret of the fact that this would be an ultraluxury device selling well north of $30,000, and estimated a "summer" retail date.

Now, unlike much of the vaporware concept devices that we see at CES. Sony is actually delivering -- but it's gonna cost you. The 4K Ultra Short Throw Projector will cost a whopping $50,000 when it hits later in September, and it will only be available to "consumers within the New York City metropolitan area."

One percenters in the New York area who are interested in the 4K Ultra Short Throw Projector can order from Sony via phone (866-294-7669) or online .

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