Wednesday, April 22, 2015

Exposed: the Jockey® Blog

JOCKEY bra Fit Kit

Everything you know about bras just changed. With the launch of our revolutionary fit system for the new JOCKEY bra, the days of measuring a woman’s cup size with a measuring tape are gone. Our revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. We conducted eight years of research and development, including 3-D scanning of more than 800 female bodies, to design JOCKEY bra.

The JOCKEY bra Fit Kit  features 10 volumetric fit cups each in unique shapes and sizes, color-coded measuring tape, easy-to-follow instructions and a protective lingerie bag. Watch the video below to learn more about the fitting process:

Once you find your bra size, it’ll be the same in every bra style we offer – none of our JOCKEY bra styles will ever be discontinued. You’ll be able to experience love at first fit over and over again.

When you purchase a JOCKEY bra Fit Kit, the price of it will be applied to your first bra purchase.

bit.ly/JOCKEYbra_FitKit

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